Red Dye 40 vs Brominated Flame Retardants: which is worse?

What is Red Dye 40?

Red Dye 40 (Allura Red AC) is a synthetic petroleum-derived azo dye that produces a bright red-orange color. It belongs to the monoazo chemical class and is highly water-soluble, with the formula C18H14N2Na2O8S2. It replaced amaranth (Red Dye 2), which was banned in the US in 1976 following cancer concerns.

What is Brominated Flame Retardants?

Brominated flame retardants (BFRs) are a class of synthetic chemicals added to consumer products and materials to reduce flammability. They include polybrominated diphenyl ethers (PBDEs), hexabromocyclododecane (HBCD), and others. While not direct food additives, they contaminate the food supply through environmental pathways and food packaging.

Documented risks

Red Dye 40: Red Dye 40 has been linked to several health concerns, particularly in children. The most documented association is with hyperactivity and ADHD-related behavior. A landmark 2007 study in The Lancet (McCann et al.) found that a mixture of six artificial dyes including Red 40, combined with sodium benzoate, significantly increased hyperactivity scores in children ages 3 and 8–9. This prompted EFSA to require the 'may have adverse effect on activity and attention in children' warning label across the EU and UK. A 2012 meta-analysis in Neurotherapeutics (Arnold et al.) confirmed a small but statistically significant deleterious effect of artificial food colors on children's behavior, even in those without diagnosed ADHD. The authors described the effect as a public health issue rather than merely an ADHD issue. Regarding carcinogenicity: commercial batches of Red 40 contain trace amounts of benzidine, an IARC Group 1 human carcinogen. A 1994 study in Food and Chemical Toxicology documented benzidine contamination. The FDA maintains that exposure is below harmful thresholds, but the Center for Science in the Public Interest (CSPI) has cited this contamination in multiple ban petitions. Allergic reactions are documented: Red 40 can trigger histamine release leading to hives, rhinitis, and in rare cases anaphylaxis. Cross-reactivity with aspirin is established in aspirin-sensitive individuals. Gut health: A 2021 study in Nature Communications (Kwon et al.) found Red 40 may worsen inflammatory bowel disease and induce colitis-like symptoms in genetically susceptible mice by triggering immune responses in gut-associated lymphoid tissue. In April 2025, HHS Secretary RFK Jr. announced the FDA would phase out Red 40 and 7 other petroleum-based dyes from the US food supply.

Brominated Flame Retardants: PBDEs and other BFRs are endocrine disruptors, neurodevelopmental toxicants, and probable carcinogens. They accumulate in human adipose tissue, breast milk, and blood. PBDEs were found in 100% of samples in multiple US population biomonitoring studies. US women have PBDE body burdens 10-100 times higher than European women, reflecting the US's historically heavy PBDE use before bans. Neurodevelopmental effects: multiple studies have associated prenatal PBDE exposure with lower IQ, attention deficits, and behavioral problems in children. A 2012 Environmental Health Perspectives study found inverse associations between PBDE cord blood levels and child IQ and behavioral outcomes. Thyroid disruption: BFRs structurally mimic thyroid hormones and compete with thyroid hormone binding proteins, disrupting the thyroid axis — critical for fetal brain development. Carcinogenicity: some PBDEs are associated with thyroid cancer risk in human studies. PBDEs enter the food supply primarily through fatty fish (salmon, tuna), meat, dairy, and some contaminated produce from biosolid-amended soils.