Is Natural Flavors Banned? EU vs US Status, Risks & Where It Hides
TL;DR: Natural Flavors is allowed in the EU but allowed in the US (flavoring).
Also called natural flavoring.
Other names: natural flavoring, natural flavor extract, WONF (with other natural flavors)
Is Natural Flavors banned in the EU?
| EU status | Allowed |
|---|---|
| US status | Allowed |
| Risk level | low |
| Where it shows up | Lay's Chips, Doritos, Coca-Cola, Kellogg's Cereal, Most processed foods |
What is Natural Flavors?
Under FDA regulation (21 CFR 101.22), 'natural flavors' are flavoring substances derived from plant or animal sources including spices, fruits, vegetables, herbs, meats, seafood, dairy products, fermentation products, or edible yeast. The term is intentionally broad and does not require disclosure of the specific chemicals involved — a single 'natural flavor' entry on a label can represent a complex mixture of hundreds of compounds.
Why is Natural Flavors used in food?
Provide or enhance flavor in processed foods without requiring full ingredient disclosure; allows manufacturers to protect proprietary formulations.
Is Natural Flavors dangerous? Documented risks
The term itself presents no specific health risk, but the lack of transparency is a significant concern for consumers with allergies, dietary restrictions, or sensitivities. 'Natural flavors' may contain allergens (such as shellfish, wheat, or soy derivatives), animal-derived ingredients (problematic for vegans), or added glutamates that some people wish to avoid. The Environmental Working Group (EWG) has noted that 'natural flavors' is the fourth most common ingredient on food labels, yet consumers have no right to know what specific compounds are included.
Common US products containing Natural Flavors
- Feta, Garlic & Herb Hummus CrispsSpecially Selected
- Fig Bar BlueberryNature's Bakery
- Nut Thins Hint of Sea SaltBlue Diamond Almonds
- heavenly hunks RIDICULOUSLY AMAZING ORGANIC OATMEAL DARK CHOCOLATEheavenly hunks
- Chocolate Chip CookiesTate's Bake Shop
- Classic Almond BiscottiLa Dolce Vita
- peanut m&m's chocolate candiesm&m's
- Organic Gummy BearsBlack Forest
How to avoid Natural Flavors: safer alternatives
Products that list specific flavor sources (e.g., 'vanilla extract,' 'lemon oil') offer greater transparency. Whole-food-based products avoid this ingredient category.
Frequently asked questions about Natural Flavors
What exactly are 'natural flavors'?
Any flavor compound derived from plant or animal sources — the FDA definition is intentionally broad, allowing hundreds of chemicals under one label term.
Can natural flavors contain MSG?
They can contain glutamates from natural sources (e.g., yeast extract) that function similarly to MSG, but without triggering MSG labeling requirements.
Are natural flavors vegan?
Not necessarily. They can be derived from animal sources including meat, seafood, or dairy. Contact manufacturers to confirm.
Are natural flavors the same as artificial flavors?
Both produce similar effects and often use similar chemical compounds; the difference is the source (natural source vs. synthetic). The chemical outcome is often indistinguishable.
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Sources
- FDA 21 CFR 101.22 — Natural flavor definition — FDA
- EWG Food Scores — What Are Natural Flavors? — Environmental Working Group
Our scores are never influenced by brands. Last updated 6/11/2026.