Crest ingredients: what's banned overseas?

About Crest

Crest toothpaste, produced by Procter & Gamble, has faced scrutiny for its use of titanium dioxide as a whitening agent. While titanium dioxide was banned as a food additive in the EU in 2022, its status in cosmetics and toothpaste is under ongoing review. The EU Scientific Committee on Consumer Safety (SCCS) issued an opinion in 2021 stating it could not rule out genotoxicity for titanium dioxide in products applied to mucous membranes — a concern directly relevant to toothpaste. Crest also previously contained plastic microbeads (polyethylene), which were banned in the EU and UK.

Common concerns with Crest products

{"ingredient_slug":"titanium-dioxide","ingredient_name":"Titanium Dioxide","found_in_product":"Crest 3D Whitestrips, Crest Toothpaste (US)","concern":"SCCS 2021 opinion could not exclude genotoxicity risk for titanium dioxide inhaled or applied to mucous membranes. EU banned as food additive 2022. EU is reviewing cosmetics use restriction."}; {"ingredient_slug":"propylene-glycol","ingredient_name":"Propylene Glycol","found_in_product":"Crest toothpaste (US)","concern":"Humectant; at high exposure can cause skin sensitization. EU restricts concentration in cosmetics."}