Favorite Day ingredients: what's banned overseas?

About Favorite Day

Favorite Day is Target's dessert and sweet treats private-label brand, covering cookies, cakes, candy, seasonal sweets, and confectionery items sold at Target stores. Launched in 2021, the brand is positioned as an affordable celebration and indulgence line. As part of Target's portfolio, Favorite Day products aim to comply with Target's broader ingredient standards, though indulgent items tend to be more additive-heavy.

Common concerns with Favorite Day products

Favorite Day products as a candy and dessert brand are more likely than other Target private-label lines to contain artificial colors (Red 40, Blue 1, Yellow 5, Yellow 6), high-fructose corn syrup, titanium dioxide, and artificial flavors in seasonal and novelty items. Frosting and decorated cake products often contain synthetic dyes. Shoppers should scan individual Favorite Day products, particularly brightly colored or novelty seasonal items.