Froot Loops ingredients: what's banned overseas?

About Froot Loops

Froot Loops is perhaps the most widely cited example of the US-UK cereal ingredient double standard. The US version of Kellogg's Froot Loops contains Red 40, Yellow 5, Yellow 6, and Blue 1 — four synthetic petroleum-derived dyes that require hyperactivity warning labels in the EU and UK. The UK version of the same cereal uses spirulina extract (blue-green), beta-carotene (yellow-orange), carrot extract (orange), and other natural colorants to achieve a similar appearance without synthetic dyes.

Common concerns with Froot Loops products

{"ingredient_slug":"red-dye-40","ingredient_name":"Red 40 (Allura Red)","found_in_product":"Froot Loops (US)","concern":"EU/UK: must display 'may have an adverse effect on activity and attention in children' warning. UK Froot Loops use carrot/strawberry concentrates instead."}; {"ingredient_slug":"yellow-dye-5","ingredient_name":"Yellow 5 (Tartrazine)","found_in_product":"Froot Loops (US)","concern":"One of the Southampton Six; hyperactivity warning required in EU/UK. Replaced with beta-carotene in UK formula."}; {"ingredient_slug":"yellow-dye-6","ingredient_name":"Yellow 6 (Sunset Yellow)","found_in_product":"Froot Loops (US)","concern":"EU/UK hyperactivity warning. Replaced with natural colorants in UK."}; {"ingredient_slug":"blue-dye-1","ingredient_name":"Blue 1 (Brilliant Blue)","found_in_product":"Froot Loops (US)","concern":"EU/UK hyperactivity warning. UK Froot Loops use spirulina for blue color."}