Fruit Roll-Ups ingredients: what's banned overseas?

About Fruit Roll-Ups

Fruit Roll-Ups are thin, pliable fruit-flavored snacks produced by General Mills, sold at grocery chains and mass retailers since 1983. They are a classic US children's snack, featuring colorful translucent rolls in dozens of flavors and seasonal varieties. The brand is part of General Mills' Betty Crocker fruit snack lineup.

Common concerns with Fruit Roll-Ups products

Fruit Roll-Ups contain Red 40, Yellow 5, Yellow 6, and Blue 1 as colorants across most flavored varieties. The product lists sugar and corn syrup as primary ingredients, with very little actual fruit. Artificial flavors are used extensively. These petroleum-derived synthetic dyes require warning labels on equivalent products sold in the EU and UK. As of 2025, viral social media posts brought Fruit Roll-Ups mainstream attention for their dye content.