Parent company: General Mills / Betty Crocker
Fruit Roll-Ups are thin, pliable fruit-flavored snacks produced by General Mills, sold at grocery chains and mass retailers since 1983. They are a classic US children's snack, featuring colorful translucent rolls in dozens of flavors and seasonal varieties. The brand is part of General Mills' Betty Crocker fruit snack lineup.
Fruit Roll-Ups contain Red 40, Yellow 5, Yellow 6, and Blue 1 as colorants across most flavored varieties. The product lists sugar and corn syrup as primary ingredients, with very little actual fruit. Artificial flavors are used extensively. These petroleum-derived synthetic dyes require warning labels on equivalent products sold in the EU and UK. As of 2025, viral social media posts brought Fruit Roll-Ups mainstream attention for their dye content.
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