Good & Gather ingredients: what's banned overseas?

About Good & Gather

Good & Gather is Target's premium private-label food brand, launched in 2019 and now spanning over 2,000 products including dairy, produce, snacks, frozen meals, and beverages. All Good & Gather products are formulated without artificial flavors, synthetic colors, artificial sweeteners, and high-fructose corn syrup — Target's core clean-label commitments. It is one of the fastest-growing store brands in US grocery retail.

Common concerns with Good & Gather products

Good & Gather's brand standards exclude most commonly flagged additives including synthetic dyes, HFCS, and artificial sweeteners. However, some products contain added sugars, modified food starch, natural flavors with undisclosed sourcing, and processed seed oils. Target further announced in 2026 plans to stop carrying cereals with synthetic colors, reinforcing clean-label positioning across the store.