Kellogg's ingredients: what's banned overseas?

About Kellogg's

Kellogg's is one of the clearest examples of dual-standard ingredient use. Kellogg's Fruit Loops sold in the US contains Red 40, Yellow 5, Yellow 6, and Blue 1 — synthetic petroleum-derived dyes. The same cereal sold in the UK (as 'Froot Loops') uses only natural fruit and vegetable extracts for colour. The same disparity applies across many Kellogg's products including Pop-Tarts and Frosted Mini-Wheats.

Common concerns with Kellogg's products

{"ingredient_slug":"red-dye-40","ingredient_name":"Red 40 (Allura Red)","found_in_product":"Froot Loops, Pop-Tarts, Special K Red Berries (US)","concern":"Part of the 'Southampton Six'; requires EU/UK warning label for hyperactivity risk in children. FDA announced voluntary phase-out of Red 40 from synthetic petroleum sources in April 2025."}; {"ingredient_slug":"yellow-dye-5","ingredient_name":"Yellow 5 (Tartrazine)","found_in_product":"Froot Loops, Corn Pops (US)","concern":"EU/UK require hyperactivity warning label; not present in UK Kellogg's products."}; {"ingredient_slug":"yellow-dye-6","ingredient_name":"Yellow 6 (Sunset Yellow)","found_in_product":"Froot Loops (US)","concern":"Requires EU/UK hyperactivity warning; replaced with natural colorants in UK."}; {"ingredient_slug":"bht","ingredient_name":"BHT (Butylated Hydroxytoluene)","found_in_product":"Various Kellogg's cereals packaging (US)","concern":"Added to cereal packaging/cereal to preserve freshness. NTP found evidence of carcinogenicity in animal studies."}