KIND ingredients: what's banned overseas?

About KIND

KIND is a US snack bar brand known for its nut-and-seed based bars with visible whole ingredients and simple labels. Now owned by Mars Inc., KIND products are sold at virtually all US grocery chains, club stores, and convenience stores. The brand covers bars, clusters, and grain-free varieties, marketed on the premise of 'ingredients you can see and pronounce.'

Common concerns with KIND products

KIND bars are generally among the cleaner mainstream bar options — they avoid artificial dyes, HFCS, and preservatives like BHT/TBHQ. Key concerns are high saturated fat content from nuts and palm kernel oil in chocolate-coated varieties, and the presence of soy lecithin and natural flavors with undisclosed sourcing. The FDA previously challenged KIND's use of the word 'healthy' on labels due to fat content. KIND is a relatively clean choice overall.