Kix ingredients: what's banned overseas?
Parent company: General Mills
About Kix
Kix is a puffed corn cereal marketed as 'kid-tested, mother-approved,' produced by General Mills and sold in the US since 1937. It is one of the oldest continuously produced cereals in the US, positioned as a simple, lower-sugar option for young children. It is sold at major grocery chains and mass retailers nationwide.
Common concerns with Kix products
Kix is generally simpler in its ingredient list than most children's cereals, with lower sugar than cereals like Trix or Frosted Flakes. However, the US formula has contained BHT in packaging and some varieties have used artificial flavors. Kix is considerably cleaner than most brightly colored children's cereals, and does not typically contain significant amounts of petroleum-derived dyes in the original variety.
Instant ingredient analysis, flagged additives, and safer-alternative recommendations.
Scan free →