Malt-O-Meal ingredients: what's banned overseas?

About Malt-O-Meal

Malt-O-Meal is a value-priced bagged cereal brand produced by Post Consumer Brands, offering copycat versions of popular name-brand cereals at significantly lower prices. It is sold in large resealable bags at major grocery chains and mass retailers including Walmart and Target. The Malt-O-Meal lineup includes equivalents for Frosted Flakes, Cocoa Puffs, Corn Flakes, and dozens of other cereals.

Common concerns with Malt-O-Meal products

Malt-O-Meal cereals mirror the ingredient profiles of the name-brand equivalents they replicate. Value-price versions of chocolate or fruit cereals contain BHT, artificial dyes (Red 40, Blue 1, Yellow 5, Yellow 6), high added sugar, and in some cases artificial flavors. Consumers choosing Malt-O-Meal equivalents for savings should be aware they are typically getting the same or similar additive load as name-brand cereals.