Parent company: Post Holdings Inc.
Post Consumer Brands is the cereal division of Post Holdings, manufacturing several major US cereal brands including Fruity Pebbles, Cocoa Pebbles, Honey Bunches of Oats, Grape-Nuts, and Raisin Bran. Post is the third-largest cereal company in the US, with products sold at all major grocery chains and mass retailers nationwide.
Multiple Post cereals contain concerning additives: Fruity Pebbles uses Red 40, Yellow 6, Yellow 5, and Blue 1 — petroleum-derived dyes restricted in the EU. Cocoa Pebbles contains BHT and Class IV caramel color (a source of 4-MEI, a probable carcinogen under California's Prop 65). Honey Bunches of Oats contains BHT. Post has been slower than General Mills and Kellogg's to announce comprehensive dye-removal timelines.
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