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Powerade ingredients: what's banned overseas?

Parent company: The Coca-Cola Company

About Powerade

Powerade is a sports hydration beverage brand owned by The Coca-Cola Company, sold at grocery chains, convenience stores, and sports venues across the US. It competes directly with Gatorade in the sports drink market. Powerade offers standard, Zero Sugar, and Mountain Berry Blast varieties at mass retail.

Common concerns with Powerade products

Powerade contains artificial dyes including Yellow 5, Red 40, and Blue 1 depending on the flavor — these synthetic dyes give Powerade its vivid sports drink colors. It also uses high-fructose corn syrup in standard varieties and acesulfame-K in Zero Sugar versions. The artificial dyes in Powerade require warning labels in the EU and UK on equivalent products. Coca-Cola is among companies responding to FDA 2025 pressure to phase out synthetic dyes.

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