PRIME ingredients: what's banned overseas?
Parent company: Congo Brands (Logan Paul / KSI)
About PRIME
PRIME is a hydration and energy drink brand co-founded by influencers Logan Paul and KSI, launched in 2022 and now sold at major US grocery chains, mass retailers, and club stores. PRIME has rapidly become one of the fastest-growing beverage brands in US history, particularly popular with children and teens due to its influencer marketing approach.
Common concerns with PRIME products
PRIME Energy drinks contain very high caffeine (200mg per 12oz can — equivalent to two cups of coffee), making them inappropriate for children despite being marketed by youth-focused influencers. Some PRIME Hydration varieties contain artificial dyes Blue 1 and Red 40 in colored varieties. PRIME Energy was the subject of a 2023 Senate inquiry led by Sen. Charles Schumer regarding caffeine levels. Several flavors also contain sucralose and acesulfame-K as sweeteners.
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