Private Selection ingredients: what's banned overseas?

About Private Selection

Private Selection is Kroger's premium private-label brand, positioned as a higher-quality alternative to standard store brands with gourmet, artisan-style, and specialty food offerings. Available at Kroger banner stores nationwide, it covers premium crackers, jams, frozen meals, coffee, and specialty pantry items. The brand is subject to Kroger's general Free-From ingredient standards.

Common concerns with Private Selection products

Private Selection products generally adhere to Kroger's free-from standards, excluding many flagged additives. However, some premium prepared and frozen foods in the line contain high sodium, processed seed oils, and natural flavors. Certain Private Selection snack and dessert products may contain artificial flavors in subcategories not covered by the core exclusion list. Always verify labels for frozen and prepared meal items.