Are Private Selection products banned overseas?

Some Private Selection products contain ingredients (like Red 40, Yellow 5, BHA, BVO, or titanium dioxide) that are banned, restricted, or require warning labels in the EU, UK, Canada, or Japan. Use BannedPantry to scan a specific Private Selection product barcode and see exactly which ingredients are flagged.

Who owns Private Selection?

Private Selection is owned by The Kroger Co..

Where does BannedPantry's Private Selection data come from?

Private Selection product analysis is sourced from Open Food Facts barcode scans cross-referenced with EFSA, FDA, Health Canada, and Japan MHLW regulatory databases. Every flagged ingredient links to its official primary source.

Private Selection (Kroger) Banned Ingredients Guide 2026 | BannedPantr

About Private Selection

Private Selection is Kroger's premium private-label brand, positioned as a higher-quality alternative to standard store brands with gourmet, artisan-style, and specialty food offerings. Available at Kroger banner stores nationwide, it covers premium crackers, jams, frozen meals, coffee, and specialty pantry items. The brand is subject to Kroger's general Free-From ingredient standards.

Common concerns with Private Selection products

Private Selection products generally adhere to Kroger's free-from standards, excluding many flagged additives. However, some premium prepared and frozen foods in the line contain high sodium, processed seed oils, and natural flavors. Certain Private Selection snack and dessert products may contain artificial flavors in subcategories not covered by the core exclusion list. Always verify labels for frozen and prepared meal items.

Private Selectioningredients: what's banned overseas?

About Private Selection

Common concerns with Private Selection products

Private Selection products we've analyzed