Parent company: PepsiCo
Rockstar Energy is an energy drink brand owned by PepsiCo (acquired 2020), sold at grocery chains, convenience stores, and mass retailers in the US. The brand offers original, sugar-free, and flavored varieties, marketed to young adults seeking an energy boost. It is the third-largest US energy drink brand by volume.
Rockstar Energy drinks contain acesulfame-K and sucralose in sugar-free varieties, and the flavored lineup includes artificial colors such as Red 40, Blue 1, and Yellow 5 in various SKUs. Some varieties contain sodium benzoate as a preservative. The combination of artificial dyes, artificial sweeteners, and very high caffeine makes Rockstar Energy a significantly flagged beverage, particularly for young consumers.
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