Ruffles ingredients: what's banned overseas?

About Ruffles

Ruffles is a ridged potato chip brand produced by Frito-Lay (PepsiCo) and sold at US grocery chains, convenience stores, and mass retailers. The brand offers original, cheddar & sour cream, all dressed, and various other flavored varieties. As part of Frito-Lay's 2025 reformulation commitment, Ruffles is also transitioning away from artificial colors and flavors.

Common concerns with Ruffles products

Ruffles flavored varieties (particularly Cheddar & Sour Cream and All Dressed) have contained MSG, artificial flavors, and in some varieties artificial colors. The cheddar powder base may contain disodium phosphate and other processed dairy derivatives. As part of Frito-Lay's broader reformulation, Ruffles is transitioning to natural flavor sources, but consumers should verify labels during the transition period.