Simple Truth ingredients: what's banned overseas?

About Simple Truth

Simple Truth is Kroger's natural and organic private-label brand, available at all Kroger banner stores across the US. It is one of the best-selling natural/organic brands in the country, generating over $3 billion in annual sales. Simple Truth products are free from over 101 artificial ingredients per Kroger's published standard, spanning both conventional and certified organic varieties.

Common concerns with Simple Truth products

Simple Truth maintains a rigorous free-from standard that excludes synthetic dyes, BHA/BHT, brominated vegetable oil, azodicarbonamide, artificial sweeteners, and many other commonly flagged additives. It is among the cleaner mainstream options in US grocery. Some products contain natural flavors or higher sugar content, and organic varieties may still carry trace pesticide residues (below regulatory limits) from the supply chain.