Simply Balanced ingredients: what's banned overseas?

About Simply Balanced

Simply Balanced was Target's natural and organic food private-label brand, operating from 2013 until it was folded into the Good & Gather lineup in 2019. It covered organic produce, pantry staples, snacks, and frozen foods with clean-label commitments. Residual Simply Balanced products may still appear in stores. The line was positioned as Target's answer to Whole Foods 365, emphasizing non-GMO and free-from claims.

Common concerns with Simply Balanced products

Simply Balanced was designed to exclude the most commonly flagged additives including artificial dyes, hydrogenated oils, and artificial sweeteners. As the brand has been absorbed into Good & Gather, any remaining Simply Balanced SKUs in stores carry legacy formulations. Good & Gather maintains the same clean-label standards, so the transition preserves the brand's core ingredient philosophy.