Are Simply Balanced products banned overseas?

Some Simply Balanced products contain ingredients (like Red 40, Yellow 5, BHA, BVO, or titanium dioxide) that are banned, restricted, or require warning labels in the EU, UK, Canada, or Japan. Use BannedPantry to scan a specific Simply Balanced product barcode and see exactly which ingredients are flagged.

Who owns Simply Balanced?

Simply Balanced is owned by Target Corporation (discontinued/merged).

Where does BannedPantry's Simply Balanced data come from?

Simply Balanced product analysis is sourced from Open Food Facts barcode scans cross-referenced with EFSA, FDA, Health Canada, and Japan MHLW regulatory databases. Every flagged ingredient links to its official primary source.

Simply Balanced (Target) Banned Ingredients Guide 2026 | BannedPantry

About Simply Balanced

Simply Balanced was Target's natural and organic food private-label brand, operating from 2013 until it was folded into the Good & Gather lineup in 2019. It covered organic produce, pantry staples, snacks, and frozen foods with clean-label commitments. Residual Simply Balanced products may still appear in stores. The line was positioned as Target's answer to Whole Foods 365, emphasizing non-GMO and free-from claims.

Common concerns with Simply Balanced products

Simply Balanced was designed to exclude the most commonly flagged additives including artificial dyes, hydrogenated oils, and artificial sweeteners. As the brand has been absorbed into Good & Gather, any remaining Simply Balanced SKUs in stores carry legacy formulations. Good & Gather maintains the same clean-label standards, so the transition preserves the brand's core ingredient philosophy.

Simply Balancedingredients: what's banned overseas?

About Simply Balanced

Common concerns with Simply Balanced products