up & up ingredients: what's banned overseas?

About up & up

up & up is Target's value-tier private-label brand covering health, wellness, personal care, and OTC products. Though this brand primarily covers non-food items (vitamins, supplements, personal care), some food-adjacent products like nutritional drinks and supplements fall under this brand. It is one of the most profitable store brands at Target, known for competing directly with national-brand health products at lower prices.

Common concerns with up & up products

As a primarily health and personal care brand, up & up's most relevant concerns for BannedPantry are in supplement and nutritional product categories, where artificial colors (including Red 40 Lake and Yellow 6), artificial flavors, titanium dioxide as a coating agent, and artificial sweeteners like sucralose or acesulfame-K may appear. Always verify supplement ingredient labels, as coating and filler standards differ from food regulations.