Velveeta ingredients: what's banned overseas?

About Velveeta

Velveeta is a processed cheese product produced by Kraft Heinz, legally classified as a 'pasteurized prepared cheese product' rather than actual cheese. It is sold as blocks, slices, and in dip form at grocery chains and mass retailers across the US since 1918. Velveeta is famous for its extremely smooth, melt-friendly texture and very long shelf life.

Common concerns with Velveeta products

Velveeta is an ultra-processed Level 4 food containing 15+ ingredients including milk protein concentrate, modified food starch, sodium phosphate, sodium alginate, sodium citrate, sorbic acid, canola oil, and two artificial colorings (apocarotenal and annatto). A 1oz serving contains 410mg sodium (18% of daily value). The multiple sodium salts, synthetic emulsifiers, and oil-based fat substitutes make Velveeta one of the most processed dairy products in US retail.