365 by Whole Foods Market ingredients: what's banned overseas?

About 365 by Whole Foods Market

365 by Whole Foods Market is the in-house value brand of Whole Foods Market, available at all Whole Foods locations as well as select Amazon Fresh outlets. The line spans pantry staples, snacks, frozen foods, dairy, and beverages, all formulated to meet Whole Foods' Quality Standards — which prohibit over 100 ingredients deemed unacceptable including hydrogenated fats, high-fructose corn syrup, artificial colors, flavors, and sweeteners.

Common concerns with 365 by Whole Foods Market products

365 brand products are designed to exclude a wide range of flagged additives including all FD&C artificial dyes, HFCS, hydrogenated oils, BHA/BHT, and artificial sweeteners. This positions 365 as one of the cleaner mainstream store brands. Some products still contain natural flavors (whose composition isn't fully disclosed), added sugars, and processed oils. Organic varieties under the line have fewer residue concerns.