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Most major US kids’ cereals (Froot Loops, Lucky Charms, Trix, Apple Jacks) contain Red 40, Yellow 5, Yellow 6, Blue 1, and BHT. These brands are different — they use natural colors or no added color at all.
After the EU’s 2010 requirement that products with Red 40 carry a warning label about hyperactivity in children, Kellogg, General Mills, and Post reformulated their UK/EU cereals to use natural colors. The US versions kept synthetic dyes because the FDA does not require the warning.
Yes. USDA Organic prohibits synthetic dyes. Look for the green USDA Organic seal on the box.
BHT and BHA are restricted in the EU. US versions of Cheerios, Frosted Flakes, and many cereals contain BHT in cereal liners or directly in the product — European versions do not.
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