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The facts: Beet Juice Powder is not banned worldwide, but some health agencies have flagged concerns. We can't tell you whether it's safe for your pregnancy — that's a conversation for your OB-GYN or midwife. What we can do is show you the regulatory facts and flag Beet Juice Powder on any product's label so you can decide with your provider. Commonly found in: Chobani Strawberry Yogurt, Whole Foods 365 Ice Cream, Zico Coconut Water.
TL;DR: Beet Juice Powder is allowed in the EU and allowed in the US. Here's what to know if you're pregnant.
| EU status | Allowed |
|---|---|
| US status | Allowed |
| Risk level (regulatory) | low |
| Where it shows up | Chobani Strawberry Yogurt, Whole Foods 365 Ice Cream, Zico Coconut Water, Annie's Homegrown Fruit Snacks, Various smoothie products |
Beet juice powder is a deep red-purple colorant extracted from red beets (Beta vulgaris), dried to a concentrated powder. The active pigment is betanin (betalain). It provides natural red-to-pink coloring and also contains antioxidant compounds. It is heat-sensitive and may fade during high-temperature processing.
Provides natural red-to-pink coloring in yogurt, ice cream, frozen desserts, and beverages; preferred by consumers seeking natural alternatives to synthetic dyes.
Generally recognized as safe with no significant toxicological concerns. Consuming beet products can cause beeturia (red/pink urine) and red-tinted stools, which is harmless but may alarm those unaware. Beets are high in oxalates, which could be a concern for individuals with kidney stones (calcium oxalate type) when consuming extremely large quantities of beet concentrate. At normal food coloring use levels, no adverse effects have been identified.
For educational use only. This page summarizes the regulatory status of Beet Juice Powder with citations to the primary sources below. It is not medical advice and is not pregnancy-specific medical guidance. Consult your OB-GYN or midwife for decisions about your pregnancy.
Beet Juice Powder is not currently banned worldwide, though some agencies have flagged concerns. See the sources below.
That's a decision for you and your OB-GYN or midwife — we don't give medical advice. What we can tell you is the regulatory status above. Many people choose to limit additives during pregnancy out of caution; bring this page and its sources to your next appointment.
Commonly found in Chobani Strawberry Yogurt, Whole Foods 365 Ice Cream, Zico Coconut Water, Annie's Homegrown Fruit Snacks, Various smoothie products. Scan any product's barcode to check its label for Beet Juice Powder.
Red radish extract, black carrot extract, and elderberry juice provide alternative natural red-pink colorants. See the pregnancy-conscious swaps below.
Scan any product's barcode and instantly see if it contains Beet Juice Powder or other ingredients restricted overseas.
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Audited products that don't contain Beet Juice Powder.
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