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Red Dye 40 is banned in Norway (historical, 1978–2001), Finland (historical) but still sold in the US. Here are cleaner swaps.
Red Dye 40 (Allura Red AC) is a petroleum-derived synthetic dye used for red/orange coloring. The EU requires a warning label: "may have an adverse effect on activity and attention in children." Many US snacks, cereals, and beverages contain it.
Full Red Dye 40 breakdown →Grain-free tortilla chips
✅ Zero synthetic dyes. Colored naturally.
USDA Organic cereals
✅ No Red 40, no synthetic colors. Certified organic.
Almond flour crackers
✅ Short ingredient list. No artificial colors whatsoever.
Organic cheddar crackers
✅ Certified organic. No synthetic dyes — uses paprika for color.
Ancient grain granola
✅ Certified non-GMO. No artificial colors.
Prebiotic soda with plant fiber
✅ No synthetic dyes. Botanically flavored and colored.
See the country-by-country regulatory status, the science behind the concerns, and which US products contain it.
Full Red Dye 40 breakdown →