Safe alternatives to products containing Red Dye 40
Red Dye 40 is banned in Norway (historical, 1978–2001), Finland (historical) but still found in many US foods. Here are clean swaps.
Why people avoid Red Dye 40
Red Dye 40 (Allura Red AC) is a petroleum-derived synthetic dye used for red/orange coloring. The EU requires a warning label: "may have an adverse effect on activity and attention in children." Many US snacks, cereals, and beverages contain it.
Full Red Dye 40 breakdown →Clean brands to switch to
Siete Family Foods Tortilla Chips
Grain-free tortilla chips
✅ Zero synthetic dyes. Colored naturally.
Nature's Path Organic Cereals
USDA Organic cereals
✅ No Red 40, no synthetic colors. Certified organic.
Simple Mills Crackers
Almond flour crackers
✅ Short ingredient list. No artificial colors whatsoever.
Annie's Organic Cheddar Bunnies
Organic cheddar crackers
✅ Certified organic. No synthetic dyes — uses paprika for color.
Purely Elizabeth Granola
Ancient grain granola
✅ Certified non-GMO. No artificial colors.
Olipop Soda
Prebiotic soda with plant fiber
✅ No synthetic dyes. Botanically flavored and colored.
Common brands that contain Red Dye 40
Learn more about Red Dye 40
See all countries where it's banned, the science behind the concerns, and which US products contain it.
Full Red Dye 40 breakdown →